Category: Advertising

ISOJ audience hears Axios’ Jim VandeHei emphasize the need for news outlets’ departments to work together

Watch video of Jim VandeHei’s keynote presentation or his discussion with Jennifer Preston. Axios co-founder and CEO Jim VandeHei kicked off the first day of the 18th International Symposium on Online Journalism (ISOJ) with a call for news outlets to embrace “synchronicity,” all departments — business, editorial, advertising and technology — working together for the …  Read More

Hotel Information 2014

April 4 – 5, 2014 The 15th International Symposium on Online Journalism will be hosted at: The Blanton Museum of Art Edgar A. Smith Building 1 University Station D1303 Austin, Texas 78712-0338 For more details and driving instructions please click here. Parking is available close to the venue at the locations listed below: Brazos Garage …  Read More

A profitable model: How The Dallas Morning News plans to change the game

  “Hope is not a strategy,” said Jim Moroney, CEO of The Dallas Morning News, on Friday at the International Symposium on Online Journalism. According to Moroney, the old ways of creating quality journalism no longer provide a profitable business model, and that simply hoping that ad and print revenue will “level out” is an …  Read More

Scholars focus their attention at ISOJ on ‘innovative approaches in the global news ecosystem’

  A diverse panel of academics will tackle the topic of “innovative approaches in the global news ecosystem,” to be chaired by Indiana University associate professor Mark Deuze, on April 20, the final day of the 14th International Symposium on Online Journalism at the University of Texas at Austin. In his book Managing Media Work, …  Read More

Today’s Newsroom Challenge According to Raju Narisetti with The Wall Street Journal

At the second day of ISOJ, keynote speaker Raju Narisetti, managing editor for The Wall Street Journal Digital Network, presented us all with a challenge. But this challenge, according to Narisetti, isn’t about the hubbub over transferring print to an online platform. “If you haven’t done it now, you’re pretty much doomed,” Narisetti said. So …  Read More

Innovating with a Press Cafe

Mark Briggs, author of Entrepreneurial Journalism and director of Digital Media at KING 5, Seatle “It’s about making the money so you can support the journalism,” Mark Briggs said. Briggs said the historical wall between marketing and journalists is no longer present. He said it might not have been a vacuum, but it’s the selling …  Read More

MSN UK focuses on new advertising models

Online news site may need to work more closely with advertisers in order to flourish in the current economic climate. Katie King, creative and development editor of MSN UK, explained some of the new advertising strategies her company is testing. She said that in the UK, MSN remains the most popular online portal. Despite the …  Read More

Increasing Online Revenues Not Matching Print Downfalls

The growth in online advertising is not enough to compensate for decreasing revenues from the downslide of print ads. So, how are mainstream media outlets making up the difference? During a International Symposium on Online Journalism panel titled The Transformations of Business Models- How the Online Audience and Revenues are Changing how Newspapers do Business, …  Read More

Online News Firms Ask “Where’s the Money?”

Advertising income dominates most online newspaper profits, making them vulnerable as classified advertising migrates to non-news sites. “Seventy-nine percent of respondents said in 2005 ‘classifieds are very important to us’,” said Donica Mensing, assistant professor and director of the graduate program at the Reynolds School of Journalism, University of Nevada, Reno. “If classifieds turn out …  Read More