Category: Newsletters

Newsletters create meaningful connections to news enthusiasts via email

Watch video of the newsletter panel discussion from ISOJ 2018. With the seeming omnipresence of news and other media, newsletters are a tool to engage with audiences in a brief and an intimate way, according to panelists at the 19th International Symposium on Online Journalism on April 14, 2018. The panel — “NEWSLETTERS: How email, …  Read More

ISOJ panelists to discuss email newsletters as effective tools for engagement and generating revenue

Something old is new again for media outlets as email newsletters are making a comeback, the subject of a Saturday afternoon panel at the International Symposium on Online Journalism (ISOJ). The panel — NEWSLETTERS: How email, an almost 50-year-old technology, has become the next big thing for news organizations — will be chaired by Sara …  Read More