Luz Mely Reyes
Co-founder and general director, Efecto Cocuyo
Twitter: @LuzMelyReyes
Luz Mely Reyes is a Venezuelan journalist, entrepreneur, writer and political analyst. She is co-founder and general director of Efecto Cocuyo, an independent digital site based in Caracas. She has specialized on in-depth journalism, investigative reporting and political reporting, with a focus on election coverage. She also has experience with merging newsrooms, multimedia organizations and print media. Previously, she spent 12 years close to decision makers at Cadena Capriles and Diario 2001, the most important media groups in Venezuela. For 10 of those years, she was a political editor, head of the investigative unit at Últimas Noticias, and editor of the best-selling Sunday newspaper edition in her country. In 2012, she became the first female editor-in-chief of a national newspaper at Diario 2001, owned by Bloque De Armas, the most complex media group in Venezuela, with hundreds of publications and widespread product distribution. In January 2015, due to the hostile environment for independent media, she quit her position and co-founded Efecto Cocuyo with her colleagues Laura Weffer and Josefina Ruggiero. Efecto Cocuyo, which in English means Firefly Effect, is an innovative site that delivers in-depth reports and has built a strong community of users through social media. In 2016, Reyes was a fellow of the Tow-Knight Center program for Entrepreneurial Journalism at the Graduate School of Journalism of City University of New York. She also obtained an international scholarship from the Konrad Adenauer Foundation and was a fellow of the OAS in Bogota at Pontificia Universidad Javeriana. In 2006, she wrote the book “ Con la vagina bien puesta” and is co-author of Marketing politico. Herramientas para ganar elecciones. Since 2002, she has written Politikom, a Sunday column focused on political and communication issues.
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