Liz Kelly Nelson

Founder, Project C

Liz Kelly Nelson is a seasoned journalist and media professional with a deep interest in the evolving landscape of journalism, particularly the rise of creator-model journalism. She is the founder of Project C, a newsletter that explores and champions the work of independent journalists who are breaking away from traditional newsrooms to create their own direct-to-audience platforms.

Her work highlights the successes, challenges, and innovative approaches of journalists forging independent paths. She is a prominent advocate for recognizing creator-model journalism as a legitimate and impactful part of the news ecosystem. She emphasizes the importance of building trust with audiences, maintaining ethical standards, and finding sustainable business models for independent journalists.

She partners with industry leaders and creator journalists to develop tools, frameworks, and strategies that support independent journalism. Project C also offers consultancy services to media companies, news organizations and individuals, helping them understand the creator economy and adapt to this transformative shift.

Liz has held prominent roles at Vox, The Washington Post, and Gannett, where she gained extensive experience in digital media and audience engagement. Her career spans traditional journalism and forward-thinking initiatives aimed at modernizing how news is produced and consumed.