Brooke Siegel

Vice President of Content, Yahoo News

Brooke Siegel is the Vice President of Content for Yahoo News where she leads original content and curation strategy.

Brooke has spent her career in digital media, specializing in content strategy, operations, and product development. Prior to joining Yahoo, Brooke spent nearly a decade at Hearst Magazines where she most recently served as senior vice president of content, overseeing editorial strategy and operations for more than 20 brands and publications. During her tenure, she built and managed the data and insights department, driving significant growth in audience and engagement across digital and video.

Brooke’s previous roles include editor in chief at DailyWorth, a media company focused on women’s personal finances, as well as serving as an editor at Google. She additionally worked across several digital start-ups, including DailyCandy and Punch! Media.