Senior Director, Emerging Tech, Gannett/USA Today Network
Soto was on the panel at ISOJ 2022, “Hype or not, how and when will web3 (blockchain/NFTs) and metaverse (AR/VR/XR) impact journalism?” You can view his presentation here.
Ray Soto is an award-winning Senior Director of Emerging Tech with nearly 20 years of experience creating and leading the development of interactive experiences within the journalism and video games industries. His responsibility at the USA TODAY NETWORK is to build a foundation that can support the production of editorial projects that leverage emerging technologies like virtual and augmented reality. He has led the Network’s growth in experiential storytelling, participating in their earliest ventures in the planning and production of flagship projects like 321 LAUNCH and the Pulitzer Prize winning multimedia report ‘The Wall”. His work has positioned USA TODAY as one of the ‘World’s Most Innovative Companies in VR/AR’ by Fast Company in 2019. He has been named one of The Drum’s Top 100 Marketers in the World in 2019 and MarTech Cube’s Next-Gen Marketing Leaders on the Rise for 2021.