International Symposium on Online Journalism
International Symposium on Online Journalism
A program of the Knight Center for Journalism in the Americas at the University of Texas at Austin
International Symposium on Online Journalism
A program of the Knight Center for Journalism in the Americas at the University of Texas at Austin
Peter Elkins-Williams leads Facebook’s partnerships with newspapers in the United States, working with leading publishers to help them to grow their audience, monetize their content, and test new formats and products across Facebook’s suite of offerings. Peter also helped to launch Instant Articles, negotiating and executing the global beta agreements, and leading partnerships efforts to improve the monetization options for publishers. Prior to Facebook, Peter led Business and Corporate Development for Atlantic Media, parent company of The Atlantic, Quartz, and the National Journal Group. At Atlantic Media, Peter was responsible for incubating and launching growth strategies and new initiatives across editorial, technology, and revenue groups of the corporate team and individual publications. This includes architecting The Atlantic’s first long term social strategy and first digital paid content products, securing syndication and ad technology partnerships for the launch of Quartz, and developing business and traffic models for new brands and sites. Peter received a JD/MBA from New York University and a BA from Duke University. He lives in New York City.