Independent Media Consultant (United Kingdom)
Shishkin was on the news avoidance panel at ISOJ 2023. Watch the presentation here.
Dmitry Shishkin is an expert in digital innovation in media, content strategy, and a self-described ‘evangeliser and enforcer’ of a news user needs method. He’s been consulting media and tech companies on how to do content strategy and audience development better, since 2020. Prior to that, he was chief content officer at Culture Trip. Before that, he worked for 21 years at BBC News in London where he was responsible for developing and implementing the BBC’s digital editorial strategy for 41 non-English foreign language news services. Dmitry’s main area of expertise is on the intersection between editorial, organisational, strategy, data and product disciplines – how they all fit together for the benefit of users.