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Subramaniam (Subbu) Vincent
Director, Journalism and Media Ethics, Markkula Center for Applied Ethics, Santa Clara University
Subramaniam (Subbu) Vincent is Director of Journalism and Media Ethics at Santa Clara University’s Markkula Center for Applied Ethics. He is passionate about the power of media – journalistic and social – to foster pro-democracy discourse. At Santa Clara University, he advances applied ethics for news media, news product design, and platform distribution. He combines research, convenings, and advanced prototyping. He leads the design and development of a Source Diversity Dashboard Audit system for news articles with four different on-ramps for US newsroom usage. He is also the convener of the News Distribution Ethics Roundtable, a tech platform-focused virtual body, with members from Google, Twitter, YouTube, Tiktok, The Factual, Partnership on AI, and others. He collaborates with engineering and social psychology academics for research and product prototyping.
Subbu Vincent is the recipient of the John S Knight journalism fellowship award at Stanford University, 2015-16. He also received the Distinguished Service to Journalism award from the Society of Professional Journalists, Northern California in Nov’22. He is the author of several recent book chapters and journal articles on journalistic practice, product management for news, digital disinformation and misinformation, and community media. In Bangalore, on a news product track, he co-founded and led the awarding-winning news outlet Citizen Matters, pioneering a hybrid citizen-professional reporting model. Vincent is originally a software engineer and had a career in silicon valley tech prior to the move to journalism and news media. He lives in the Bay Area.