Salla-Rosa Leinonen
Producer, Yle Kioski (Finland)
Leinonen was a speaker on the panel “Influencers/content creators and journalists: What can they learn from each other?” at the 25th ISOJ. Watch the presentation here.
International Symposium on Online Journalism
International Symposium on Online Journalism
A program of the Knight Center for Journalism in the Americas at the University of Texas at Austin
Salla-Rosa Leinonen is a producer and writer working for the Finnish Public Broadcaster, Yle. She specializes in social media storytelling, reaching young ‘hard-to-reach’ audiences. At the youth media brand Yle Kioski, she leads some of Finland’s most talented young reporters and video journalists. Her aim is to create news, documentaries, and factual content that is accessible to diverse groups of people. In 2021-2022, Salla-Rosa was a Fellow at LSE’s media think tank, Polis, where she studied and published a paper on what can be learned from influencers as journalists.