Salla-Rosa Leinonen

Producer, Yle Kioski (Finland)

Leinonen is a speaker at the 25th ISOJ, happening from April 12 – 13, 2024, both online and in person at the University of Texas at Austin.

Salla-Rosa LeinonenSalla-Rosa Leinonen is a producer and writer working for the Finnish Public Broadcaster, Yle. She specializes in social media storytelling, reaching young ‘hard-to-reach’ audiences. At the youth media brand Yle Kioski, she leads some of Finland’s most talented young reporters and video journalists. Her aim is to create news, documentaries, and factual content that is accessible to diverse groups of people. In 2021-2022, Salla-Rosa was a Fellow at LSE’s media think tank, Polis, where she studied and published a paper on what can be learned from influencers as journalists.