Sue Robinson

Helen Firstbrook Franklin Professor of Journalism, University of Wisconsin-Madison

Sue Robinson holds the Helen Firstbrook Franklin Professor of Journalism endowed research chair at the University of Wisconsin-Madison’s School of Journalism and Mass Communication. Working in the realm of “Journalism Studies,” she explores how journalists and news organizations can build trust by rethinking traditional news production norms and routines. She has published three books and has two more under review — all about how make journalism better using engagement and other community-based and solutions-forward practices. Her latest book is “How Journalists Engage: A theory of trust building, identities and care” (2023, Oxford). She practices what is called “applied research,” which means she works with journalists and newsroom trainers to incorporate her evidence-based findings and then helps evaluate and learn from those interventions.