Knight Center: Experimenting key to making newspaper paywalls work

Pictured panelists during the 12th ISOJ on Apr. 1, 2011, from left to right: Tim Lott, from The Austin American Statesman, Jim Gerber, from Google, Mark Medici, from The Dallas Morning News, Jorge Meléndez, from Grupo Reforma in Mexico. Eivind Thomsen, from Schibsted Media Group in Norway is not pictured.

Just days after The New York Times paywall went live, media executives gathered at the 12th International Symposium on Online Journalism to discuss the merits and challenges of charging for newspaper content in an environment where readers are used to accessing online news for free.

The panel, “Paywalls: Charging for News Content. Does it Work?,” opened ISOJ with presentations from Jim Gerber, director of content partnerships for Google; Mark Medici, director of audience development for the Dallas Morning News; Jorge Meléndez, new media director for Grupo Reforma in Mexico; and Eivind Thomsen of the Schibsted Media Group in Norway.

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ISOJ 2011: “Paywalls: Charging for News Content. Does it Work?” Q&A, from Knight Center on Vimeo.