Category: Engagement

Eyetrack III Shows How People Look at News Web Sites

A new stage of a study that tracks the eyes of people using news Web sites will provide important insight into the patterns of online viewership, a senior editor at the Poynter Institute said Saturday. “With the Eyetrack III we can track the online news consumer’s behavior in the age of multimedia,” said Steve Outing, …  Read More

Digital Media is Becoming Indispensable

While online news media may not yet be completely indispensable to all, their impact thus far is hard to ignore, said speakers on a panel debating the indispensability of online media during the 5th International Symposium on Online Journalism on Friday. “It may not be indispensable at the end of the day, but it darn …  Read More

Editor Argues that Online News is Already Indispensable

For Charlotte-Anne Lucas, content director of MySanAntonio.com, the events of Sept. 11 proved to her that online journalism had become indispensable. At the time, she was managing editor at The Street.com, a financial news and commentary website. “We had 800,000 users before 9-11,” she said during the fifth annual International Symposium on Online Journalism. “The …  Read More

Comedy Shows: The Real News Source

If indispensable is defined as so easy to access that you cannot avoid it, online news has not become indispensable in the current American society, a university online journalism instructor said Friday during the fifth annual International Symposium on Online Journalism. “When I walk on campus at George Mason University, it seems every student is …  Read More

Know Your Customer

Making use of technological advances is finally starting to pay off for online journalism where it matters most –the profit margin, said a vice president of news and operations for Belo Interactive during the fifth annual International Symposium on Online Journalism. The use of audience management systems and registration were keys to generating greater profits …  Read More