International Symposium on Online Journalism
A program of the Knight Center for Journalism in the Americas at the University of Texas at Austin
Business Models | April 1, 2011
In the session on paywalls at the ISOJ, Jorge Meléndez, vice president for new media, Grupo Reforma (Mexico), explained how the newspapers have had paywalls since 2002. The newspaper sites were free for the first two years. But they realized there was a very small online advertising market so the group just did it. Part … Read More
Business Models | April 1, 2011
Just days after The New York Times paywall went live, media executives gathered at the 12th International Symposium on Online Journalism to discuss the merits and challenges of charging for newspaper content in an environment where readers are used to accessing online news for free. The panel, “Paywalls: Charging for News Content. Does it Work?,” … Read More
Business Models | March 12, 2011
The hotly debated topic of charging for access to online news will be addressed during a panel titled “Paywalls: Charging for news content. Does it work?” on the first day of the International Symposium on Online Journalism. Chaired by Tim Lott, vice-president/audience strategy at The Austin American-Statesman, the panel gets underway at 9:30 a.m. on … Read More