Engagement | April 5, 2008
Audience Member at Friday’s Conference
Suzanne Seggerman tells why she came to the ninth annual International Symposium on Online Journalism. Read More
News
Author: ISOJ
Engagement | April 5, 2008
Richard Anderson defines his online success, VillageSoup.com
When Richard Anderson moved to Camden, Maine in the late 1990s, the former mathematics teacher and ex-textbook developer decided to pursue a new business via the Internet. “I got intrigued with the Internet,” he said during the International Symposium on Online Journalism, “I felt the opportunity to define a new category of business, like Ted … Read More
Engagement | April 5, 2008
Community Building: Keeping the Audience on Your Side
Making readers park their cars, online that is, was the main topic Friday afternoon addressed by five panelists. “We can always get readers to do drive bys,” said Jim Brady, vice president and executive editor of WashingtonPost.com. “But what can we do to actually make readers want to park their car.” The ninth annual International … Read More
Transition to Digital | April 5, 2008
News organizations seek integration strategies
Chris Lloyd had a few dozen grumpy journalists on his hands when The Daily Telegraph decided to makeover its approach to news and publishing on the web. Lloyd, assistant managing editor for the major London daily, spoke at UT’s International Symposium on Online Journalism about retraining staff and revamping attitudes to meet the needs of … Read More
Engagement | April 5, 2008
Brady: Building community to maintain readers
In the battle for millions of “fickle readers,” news Web sites that engage readers and allow them to interact more with journalists and each other will prosper, Jim Brady said April 4 during the ninth annual International Symposium on Online Journalism at the University of Texas at Austin. Brady, vice president and executive editor of … Read More
Engagement | April 5, 2008
“Something for People to Do:” Multimedia and Interactivity
Consumers of online news sites are looking for more than words in their news. At least, that was the verdict in the second afternoon session of the International Symposium on Online Journalism, “Multimedia and Interactivity.” Users are looking for things to do while online, which can include audio, slideshows, video, and interactive information graphics that … Read More
Business Models | April 4, 2008
Emerging business models create online communities
Traditional news companies need to find creative and innovative business models for online media that foster readership and generate money through relevant news, said Neal Burns, an advertising professor at the University of Texas. Burns led a panel of four speakers that discussed business models for media companies at the ninth annual International Symposium on … Read More
April 4, 2008
António Granado, professor and online editor, on creating discussion online
António Granado, visiting professor from Universidade Nova Lisboa and online editor of the leading Portuguese newspaper Publico, speaks at the International Online Journalism Symposium on April 4. As a member of the Engaging Communities panel, Granado discusses using online forums and viewer discussion to generate public feedback. Read More
April 4, 2008
Georgia Popplewell of GlobalVoicesOnline.org
Georgia Popplewell, Managing Director of GlobalVoicesOnline.org, speaks at the International Online Journalism Symposium. As a member on the Engaging Communities panel, Popplewell discusses how Global Voices is working towards enhancing global media. Read More
Business Models | April 4, 2008
Smith presents new business models for traditional media to follow
Traditional media has taken a backseat to new digital alternatives exploding in the market. In effort to prevent extinction, older media businesses must learn to adapt to the models of new, innovative media companies. Michael Smith, the executive director of the Media Management Center at Northwestern University, presented three companies as exemplars of innovation on … Read More