Category: Engagement

Professionals outline revenue possibilities for digital media outlets at ISOJ 2022

For the past decades, news organizations have been facing many challenges to rethink their business models and diversify revenue sources and opportunities to fund digital initiatives around the world. Entrepreneurship, product design, platforms, data analytics are now common words in the vocabulary of journalists and news executives, but the million-dollar question relies on: What’s the …  Read More

Engaging with communities is non-negotiable for the survival of journalism, according to directors and strategists

More than ever, 2020 has been proof of concept into why every news organization or person thinking about journalism needs to have audience engagement as a core strategy. People want to be connected with trusted organizations to answer real life or death questions and engage in deeper conversations in their community. The fact is, not …  Read More

Participar con las comunidades no es negociable para la supervivencia del periodismo, según directores y estrategas

Más que nunca, 2020 fue una demostración conceptual de por qué cada organización de noticias o persona que piensa en el periodismo debe tener la participación de la audiencia como estrategia central. Las personas quieren estar conectadas con organizaciones confiables para responder preguntas sobre la vida real o la muerte y participar en conversaciones más …  Read More

Newsletters create meaningful connections to news enthusiasts via email

Watch video of the newsletter panel discussion from ISOJ 2018. With the seeming omnipresence of news and other media, newsletters are a tool to engage with audiences in a brief and an intimate way, according to panelists at the 19th International Symposium on Online Journalism on April 14, 2018. The panel — “NEWSLETTERS: How email, …  Read More

Satire prompts dialogue on sensitive topics, say ISOJ panelists

Watch video of the satire panel discussion from ISOJ 2018. Using satire and humor can create dialogues around sensitive and controversial topics, especially in countries with restricted freedom of expression, according to panelists at the 19th International Symposium on Online Journalism (ISOJ) on April 14. The panelists said humor makes it possible to address people …  Read More

When facing distorted information, journalists must report, not resist, says BuzzFeed editor-in-chief Ben Smith

Watch video of Ben Smith’s keynote speech and discussion from ISOJ 2018. If you’re trying to do good reporting in 2018, you have to push back on the deluge of distorted information coming out of the White House and its media allies, said Ben Smith, BuzzFeed‘s editor-in-chief during his April 14 keynote speech at the …  Read More

Latin American and Spanish news sites experiment to reach audience and finance quality journalism

(*)For other coverage of the 10th Ibero American Colloquium for Digital Journalism, please see below. In a global context in which the demand for traditional newspapers decreases and in which the use of information and communication technologies grows, journalists are forced to develop ingenious ways in which to deliver their products. Especially in the last …  Read More

Bots and artificial intelligence arrive on the scene to help media engage with audiences

Watch video of the conversational journalism panel discussion. When it comes to including robots in journalism, the greatest fear revolves around how they will replace humans in their reporting. However, if there is something shared by speakers in the panel “Conversational journalism: how bots and artificial intelligence can get us there,” it’s that this technology …  Read More

Vox Media publisher Melissa Bell implores journalists to work together to solve the industry’s problems

Watch video of Melissa Bell’s keynote presentation or her discussion with Jeff Jarvis. The journalism industry is in desperate need of change, according to Vox Media publisher Melissa Bell during her keynote speech April 22 the 18th International Symposium on Online Journalism (ISOJ). When Bell co-founded Vox.com in 2014, she said they were convinced it …  Read More

Researchers at ISOJ analyze international attempts at news engagement

The multiple ways through which audiences can engage with news content was the topic debated during the research panel that closed the first day of the International Symposium on Online Journalism (ISOJ) on Friday. Titled “Influence, consumption and participation: Paths to news engagement,” the panel presented research conducted by scholars from Australia, England, and the …  Read More