Advertising | May 28, 2013
A profitable model: How The Dallas Morning News plans to change the game
“Hope is not a strategy,” said Jim Moroney, CEO of The Dallas Morning News, on Friday at the International Symposium on Online Journalism. According to Moroney, the old ways of creating quality journalism no longer provide a profitable business model, and that simply hoping that ad and print revenue will “level out” is an … Read More