Category: Metrics and Analytics

Last seats available for a pre-ISOJ workshop on “media metrics, analytics and impact”

Journalists, media executives and scholars who will come to Austin for the 16thInternational Symposium on Online Journalism (ISOJ) on April 17-18 can also participate, on April 16, in a workshop on how to measure the impact of digital media. Registration is open here. Collab/Space Austin, hosted by Mark Glaser, the executive editor and founder of …  Read More

Richard Gingras and Creating the Future of News

The way that we interact with media has gone through several revolutions. Today, the conventional barriers between news production and consumption are undoubtedly gone. But according to Richard Gingras, head of news products for Google and the first keynote speaker at ISOJ 2012, this is one of the best things that has happened to the …  Read More

Reflections: Beyond News Routines, Beyond News Consumption

Beyond News Routines, Beyond News Consumption, an ISOJ panel chaired by UT-Austin’s Tom Johnson, worked as a smooth transition from Friday’s panels on cutting-edge innovations of news industry. The research panel included Ahmed El Gody of Orebro University, Sweden, Angela Lee from University of Pennsylvania, Jonathan Groves of Drury University and Carrie Brown of University …  Read More

Know Your Customer

Making use of technological advances is finally starting to pay off for online journalism where it matters most –the profit margin, said a vice president of news and operations for Belo Interactive during the fifth annual International Symposium on Online Journalism. The use of audience management systems and registration were keys to generating greater profits …  Read More