The Economics of Accountability Journalism: What Price Is Right?
...of their revenues from advertising, their incentive was to price the product as low as possible so as to attract more advertising. As Picard observed, “ . . . the... Read More
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Revenue | April 15, 2016
Advertising is still relevant, multiple revenue sources are key and ad blocking is a concern, say news executives at ISOJ
Executives from a variety of media organizations told the audience at the 17th International Symposium on Online Journalism (ISOJ) on Friday, April 15, that advertising can still subsidize journalism, multiple... Read More
Of Media Shifts and Crises: Mapping Digital Journalism and Online News Deserts in the Philippines
...Journalism and Internews collaborated on Ads For News, a pilot research seeking to create a nationwide index of credible Philippine News Sites (PNS) potentially ripe for advertising support. The project... Read More
Advertising | April 13, 2018
Keynote panel opens ISOJ 2018 by discussing newspapers in a post-advertising era
best methods to generate revenue. Moroney, the chair of the keynote panel “Newspapers in a post-advertising era” emphasized that advertising is not driving growth in local media companies. “It’s not... Read More
Business Models | February 16, 2018
Keynote panel to discuss & debate the question: Are newspapers in a post-advertising era?
This year’s ISOJ will kick off on Friday, April 13, with a keynote panel that will explore the question: Are we entering a post-advertising era in media? Jim Moroney, the... Read More
Business Models | April 7, 2006
Financing Online: Where’s the Money?
...online websites are gaining large revenues in online advertising. He spoke of projections that online advertising will soon surpass radio advertising in 18 months and has already surpassed magazine advertising.... Read More
Advertising | April 8, 2005
Panelists Share Online Advertising Strategies
If online journalism is to survive, it must provide content that is relevant to a broad-based audience, according to members of a panel that addressed advertising’s role in financing online... Read More
Social Capital to the Rescue of the Fourth Estate: A Playbook for Converting Good Will into Economic Support
...journalists who believed that the best way to produce independent journalism online was to use a subscription-only model and accept no advertising. In their manifesto they declared that French media... Read More
Advertising | April 17, 2009
MSN UK focuses on new advertising models
...advertisers in order to flourish in the current economic climate. Katie King, creative and development editor of MSN UK, explained some of the new advertising strategies her company is testing.... Read More
Speakers 2018
...Texas Tribune’s corporate revenue programs, speakers’ bureau and licensing of content. Previously, April spent nearly 21 years at Texas Monthly, as retail advertising director, advertising and marketing director, associate publisher... Read More