Category: Engagement

“Something for People to Do:” Multimedia and Interactivity

Consumers of online news sites are looking for more than words in their news. At least, that was the verdict in the second afternoon session of the International Symposium on Online Journalism, “Multimedia and Interactivity.” Users are looking for things to do while online, which can include audio, slideshows, video, and interactive information graphics that …  Read More

Emerging business models create online communities

Traditional news companies need to find creative and innovative business models for online media that foster readership and generate money through relevant news, said Neal Burns, an advertising professor at the University of Texas. Burns led a panel of four speakers that discussed business models for media companies at the ninth annual International Symposium on …  Read More

Smith presents new business models for traditional media to follow

Traditional media has taken a backseat to new digital alternatives exploding in the market. In effort to prevent extinction, older media businesses must learn to adapt to the models of new, innovative media companies. Michael Smith, the executive director of the Media Management Center at Northwestern University, presented three companies as exemplars of innovation on …  Read More

Moroney: Going local is the future for print newspapers

The newspaper business must focus primarily on local news and covering narrow niches within the community to ensure the future relevancy of the industry, said James Moroney III, publisher of The Dallas Morning News and vice president of Belo Corp. “If news and information is not relevant, it has no value to you,” Moroney said. …  Read More

Journalism’s New Age is All About You

As new technology changes the face of journalism and creates new opportunities for reader input, industry innovators and leaders like Jan Schaffer, founder of the J-lab at the University of Maryland, are fascinated by the possibilities. Schaffer spoke during the 8th International Symposium on Online Journalism Friday afternoon dealing with the incorporation of citizens into the …  Read More

It’s All About Interacting: Perspectives from Abroad on Online Journalism

Readers want interaction, no matter where they live.  Ismael Nafria, the Content Deputy Director of Prisacom/El.Pais.com from Spain knows his readers. So did the other international panel of speakers from France, Brazil, and Colombia, who spoke at the 8th International Symposium on Online Journalism held at The University of Texas at Austin. As a journalist …  Read More

Newspaper’s Online Forums Go Unused

At a panel Saturday about blogging and online forums, Young-Gil Chae, a doctoral student in Radio-TV-Film at the University of Texas, showed contrasting panoramas. On the one hand, he showed the audience at the International Online Journalism Symposium a Korean website where news and user reactions shared privileged front-page space. On the other, Chae displayed …  Read More

Nora Paul Defines Interactive Multimedia

Nora Paul does not like “squishy” terms such as “interactive multimedia.” She was once told that an interactive multimedia presentation consisted of a story on the Web in which the byline was a hyperlink to the writer’s bio, and there was a link to a video on the same page. She was not pleased with …  Read More

OhmyNews Meets The New York Times

The editor of NYTimes.com likes the OhmyNews approach to journalism, up to a point. “I like the brokerage function of OhmyNews, said Len Apcar, editor-in-chief of the New York Times on the Web. “I like the idea of setting up a meeting between readers and politicians or officials.” Apcar said about 50 people, including 10 …  Read More

Gillmor Encourages Audience Participation as Symposium Begins

The future of journalism in the digital age is dependent on the continued growth of participation from a worldwide audience, Dan Gillmor said during his presentation to inaugurate the 6th International Symposium on Online Journalism at The University of Texas at Austin. The renowned author of “We the Media: Grassroots Journalism by the People, for …  Read More