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Category: Advertising

Man with mic

Advertising | April 15, 2023

Jon Kelly, editor-in-chief and co-founder of Puck, discusses the future of journalism business models in keynote session at 24th annual ISOJ

By André Duchiade

View video of session here. “When we started it was an era of anti-innovation”, the co-founder and editor-in-chief of Puck, Jon Kelly, told moderator Sewell Chan, editor-in-chief of The Texas Tribune, at the beginning of Friday’s (April 14) second keynote session of the 24th ISOJ at UT Austin.  “The business models were set in our …  Read More

Keynote Panel 2018

Advertising | April 13, 2018

Keynote panel opens ISOJ 2018 by discussing newspapers in a post-advertising era

By Evelyn Moreno

Watch video from the panel discussion about newspapers in a post-advertising era, from ISOJ 2018. When Jim Moroney, the chairman, president and CEO of A. H. Belo Corporation, asked the audience at the 19th International Symposium on Online Journalism (ISOJ) if anyone is paying for their local journalism through digital advertising, nobody raised their hands. …  Read More

Jim VandeHei 2017

Advertising | April 21, 2017

ISOJ audience hears Axios’ Jim VandeHei emphasize the need for news outlets’ departments to work together

By Ian Tennant

Watch video of Jim VandeHei’s keynote presentation or his discussion with Jennifer Preston. Axios co-founder and CEO Jim VandeHei kicked off the first day of the 18th International Symposium on Online Journalism (ISOJ) with a call for news outlets to embrace “synchronicity,” all departments — business, editorial, advertising and technology — working together for the …  Read More

ISOJ_Old

Advertising | January 16, 2014

Hotel Information 2014

By Knight Center

April 4 – 5, 2014 The 15th International Symposium on Online Journalism will be hosted at: The Blanton Museum of Art Edgar A. Smith Building 1 University Station D1303 Austin, Texas 78712-0338 For more details and driving instructions please click here. Parking is available close to the venue at the locations listed below: Brazos Garage …  Read More

Jim Moroney-Disruption and Innovation-2013 ISOJ

Advertising | May 28, 2013

A profitable model: How The Dallas Morning News plans to change the game

By Roy Varney

  “Hope is not a strategy,” said Jim Moroney, CEO of The Dallas Morning News, on Friday at the International Symposium on Online Journalism. According to Moroney, the old ways of creating quality journalism no longer provide a profitable business model, and that simply hoping that ad and print revenue will “level out” is an …  Read More

ISOJ_logo_unmarked

Advertising | April 3, 2013

Scholars focus their attention at ISOJ on ‘innovative approaches in the global news ecosystem’

By Anthony Mannino

  A diverse panel of academics will tackle the topic of “innovative approaches in the global news ecosystem,” to be chaired by Indiana University associate professor Mark Deuze, on April 20, the final day of the 14th International Symposium on Online Journalism at the University of Texas at Austin. In his book Managing Media Work, …  Read More

Raju Narisetti_Rethinking Newsrooms-Why the Intersection of Technology and Content is our next challenge _2012

Advertising | April 21, 2012

Today’s Newsroom Challenge According to Raju Narisetti with The Wall Street Journal

By Nicole Raney

At the second day of ISOJ, keynote speaker Raju Narisetti, managing editor for The Wall Street Journal Digital Network, presented us all with a challenge. But this challenge, according to Narisetti, isn’t about the hubbub over transferring print to an online platform. “If you haven’t done it now, you’re pretty much doomed,” Narisetti said. So …  Read More

Dimenstein_Galant_Hill_Ilfeld_White_Innovation and entrepreneurialism: Are journalists and news organizations learning from tech startups?_2012

Advertising | April 20, 2012

Innovating with a Press Cafe

By Liz Farmer

Mark Briggs, author of Entrepreneurial Journalism and director of Digital Media at KING 5, Seatle “It’s about making the money so you can support the journalism,” Mark Briggs said. Briggs said the historical wall between marketing and journalists is no longer present. He said it might not have been a vacuum, but it’s the selling …  Read More

King_BusinessModels_2009

Advertising | April 17, 2009

MSN UK focuses on new advertising models

By Stephen Keller

Online news site may need to work more closely with advertisers in order to flourish in the current economic climate. Katie King, creative and development editor of MSN UK, explained some of the new advertising strategies her company is testing. She said that in the UK, MSN remains the most popular online portal. Despite the …  Read More