International Symposium on Online Journalism
A program of the Knight Center for Journalism in the Americas at the University of Texas at Austin
Advertising | April 17, 2009
Online news site may need to work more closely with advertisers in order to flourish in the current economic climate. Katie King, creative and development editor of MSN UK, explained some of the new advertising strategies her company is testing. She said that in the UK, MSN remains the most popular online portal. Despite the … Read More
Business Models | April 17, 2009
Steve Outing, columnist for Editor & Publisher, told a packed room of media professionals and students Friday that the news industry needs to think outside the box. Outing kicked off the first panel at the 10th International Symposium on Online Journalism with a presentation called “Diverse Business Models in Online Journalism: Are we trying hard … Read More
Business Models | April 29, 2008
This video gives viewers a recap of Friday’s Emerging Business Models panel during the International Symposium on Online Journalism. It features lectures from Ken Riddick and Michael Smith. They talk about what it takes to fit in in the ever-changing world of online journalism and business. Any business owner will get great tips from … Read More
Business Models | April 10, 2008
The University of Texas hosted the ninth annual International Symposium on Online Journalism during April 4 and 5. The two day lecture series hosted speakers from Argentina to Zimbabwe to discuss changes occurring in journalism due to the rise of multimedia and online content. Traditional media are struggling to adapt their old business models to respond … Read More
Business Models | April 7, 2008
For the UK’s highest-selling daily newspaper, The Daily Telegraph, the key to a successful move from a traditional to modern media landscape lay in bringing about a complete synergy between print and online publishing. Chris Lloyd, the 36-year-old assistant managing editor at the Telegraph, said the transition was not in response to the threat of … Read More
Business Models | April 4, 2008
Traditional news companies need to find creative and innovative business models for online media that foster readership and generate money through relevant news, said Neal Burns, an advertising professor at the University of Texas. Burns led a panel of four speakers that discussed business models for media companies at the ninth annual International Symposium on … Read More
Business Models | April 4, 2008
Traditional media has taken a backseat to new digital alternatives exploding in the market. In effort to prevent extinction, older media businesses must learn to adapt to the models of new, innovative media companies. Michael Smith, the executive director of the Media Management Center at Northwestern University, presented three companies as exemplars of innovation on … Read More
Business Models | March 31, 2007
When the San Antonio Express News, the Star Tribune and the Dallas Morning News combine their media minds, amazing things happen. The third panel of the day at the International Symposium on Online Journalism discussed forming a new business model for newspaper industries. Since the newspaper companies of the world have just recently taken action toward … Read More
Advertising | March 30, 2007
The growth in online advertising is not enough to compensate for decreasing revenues from the downslide of print ads. So, how are mainstream media outlets making up the difference? During a International Symposium on Online Journalism panel titled The Transformations of Business Models- How the Online Audience and Revenues are Changing how Newspapers do Business, … Read More
Business Models | April 7, 2006
Vin Crosbie, senior associate of the consulting firm Borrell Associates, spoke Friday at the 7th International Symposium on Online Journalism at the University of Texas about business models in online journalism. He questioned whether there is enough revenue in the market to maintain profitable, quality journalism. “There is a lot of money out there, and … Read More