Featured | April 8, 2006
The Agenda-Setting Effects Exist on the Internet, McCombs Confirms
Max McCombs, internationally recognized for his research on the agenda-setting role of mass communication, discussed the Internet as a new frontier for agenda-setting effects during the 7th International Symposium on Online Journalism. In response to a scholarly discussion that the Internet may end the agenda-setting effect, he confirmed the agenda-setting effects do exist on the … Read More
