International Symposium on Online Journalism
A program of the Knight Center for Journalism in the Americas at the University of Texas at Austin
Business Models | April 1, 2011
Jim Gerber, director of content partnerships with Google, opened a panel discussion, during the 12th ISOJ, of the challenges to paid news content by citing three critical areas: (1) sustaining traffic while bringing in and maintaining advertising without alienating consumers; (2) managing access and revenue models; and (3) selling across multiple platforms. Gerber then focused … Read More
Business Models | April 1, 2011
Elvind Thomsen from Norway outlined how the Schibsted Media Group had shifted its financial base from print to digital at the ISOJ. Newspapers are popular in Norway, with the average user reading 1.3 newspapers a day. But this is declining, from 1.6 newspapers in 2009. Thomsen said part of the reason for this was virtually … Read More
Business Models | April 1, 2011
In the session on paywalls at the ISOJ, Jorge Meléndez, vice president for new media, Grupo Reforma (Mexico), explained how the newspapers have had paywalls since 2002. The newspaper sites were free for the first two years. But they realized there was a very small online advertising market so the group just did it. Part … Read More
Business Models | April 1, 2011
Mark Medici, Dallas Morning News’ director of audience development, discussed during ISOJ the implementation of a Dallas Morning News pay option: subscriber content. Companies cannot fail to innovate, Medici said, otherwise they fail. So the Dallas Morning News is trying to innovate by empowering and understanding their consumers. Medici said the web time line has … Read More
Business Models | April 1, 2011
Just days after The New York Times paywall went live, media executives gathered at the 12th International Symposium on Online Journalism to discuss the merits and challenges of charging for newspaper content in an environment where readers are used to accessing online news for free. The panel, “Paywalls: Charging for News Content. Does it Work?,” … Read More
Business Models | March 12, 2011
The hotly debated topic of charging for access to online news will be addressed during a panel titled “Paywalls: Charging for news content. Does it work?” on the first day of the International Symposium on Online Journalism. Chaired by Tim Lott, vice-president/audience strategy at The Austin American-Statesman, the panel gets underway at 9:30 a.m. on … Read More
Business Models | March 11, 2011
The spread of hyperlocal journalism websites across the United States is a hot topic in the media world, one that will be addressed by an industry expert on the second day of the International Symposium on Online Journalism. Warren Webster, president of Patch Media, will give a presentation titled “Building a platform for neighborhood news … Read More
Business Models | March 22, 2010
The notion of a business model for online journalism, one that is both reasonable and money-making, is a topic that gets tossed around in some form or another every year at the International Symposium on Online Journalism. But now, perhaps more than ever, the issue is at its most relevant, with The New York TImes … Read More
Business Models | February 26, 2010
For all the talk of how online journalism is affecting individual journalists, newspapers and other media organizations, there is one entity that often is left out: the public broadcast system. Canada is trying to change that. An innovative initiative aimed at creating a wiki page for Canadian music is shedding new light on the … Read More
Business Models | April 18, 2009
Is newsroom integration working? Not for VG online Editor-in-Chief Torry Pedersen it isn’t. (VG online is Norway’s most profitable and most read news site) Should it work? According to Pederson, no again. Pedersen offered some very interesting percentages to back up his argument. Out of the 4.8 people in Norway, newspapers reach 52 percent of … Read More